Parkwood Hall Co-Operative Academy is a warm, welcoming, inclusive day and residential school that caters for 7-19 year old students with a wide range of special educational needs.
PHCA approached us to create a new brand identity that could be rolled out across multiple platforms; digital, school uniform, signage and printed materials. As a school PHCA has a very strong identity and key core philosophies that they were keen to communicate through their new brand.
The first step was for the Caravan team to spend a day at Parkwood to get to know the true values of the school and get a real feel for the elements that needed to be incorporated into the new brand. We came back inspired by the staff, the children and the beautiful surroundings and started to build a new identity based on growth, development, nature and strength. The final brand has been rolled out with a great reaction from staff, children and parents. We are now in the process of designing and building the new website, to be launched next month!