As part of a larger brand overhaul Working Voices approached Caravan to produce a snappy illustrated animation to promote their services and ethos on their website. The first stage of the brief was to create a WV illustrative style that could be used not only for this animation but across a range of WV materials in the future including; animations, info-graphics, trainer keynote decks and course notes. We opted for a simple and eye-catching style that complemented their existing brand and tone of voice. We were able to introduce this new style seamlessly into the existing brand by utilising the existing WV colour palette that holds a strong position within the brand style. The final animation was a huge success with both existing and new clients.